There are still a great number of business owners and managers who really haven’t got their heads round social media and how they can use it effectively for their businesses… without it taking over their lives.
Consequently, they are easily taken in/bamboozled/conned by the cool, over-enthusiastic, just out of Uni, still don’t get out of bed until the afternoon ‘social media Gurus’ who are so used to communicating with their forefingers and thumbs on the keyboard rather than their mouths face to face, and for whom “Marketing”, “Promotion” and “Communication“ consists almost wholly of endless inane Tweeting/Instagramming etc
The other expression that someone used recently to describe these digital marketing types was ‘Sofa-surfing CEO’s’, with reference to the 20-something’s that boast of running their own (usually marketing/design) businesses but in reality turn over about 20 quid a month doing the odd flyer for a club night a mate is hosting when they are in fact still ‘dossing’ at a mate’s house as they can’t make the rent on their own place.
So, here is my advice to those business managers who believe they need social media marketing but are not sure what that means:
- Check out the qualifications and experiences of your supplier
- It is not a magic wand that can replace more conventional marketing.
- Social media posts should be considered “in the round”, as part of the overall marketing mix
- Just because it’s cheap to do, doesn’t mean it’s right to do
- If you don’t fully understand it how you can be sure you’re getting what you pay for?
Although I’m not fresh out of uni (12 years graduated and now the ripe old age of 35), I work in digital — social mainly these days — and have been blown away by many of my millennial peers, who work some crazy hours in social. They are typically the last ones out of the office, or working late nights in community management. I’m just to find a lazy one or a con artist. There really is some great emerging talent and I for one actually need these people for my own professional development.
- Gillian Bruce
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