How to use publicity and PR as powerful sales aids for your business
Just because the business owner/manager, believes the latest sprogget deserves a front page lead plus a generous inside double page spread, it doesn’t mean IT DOES!
Learn the tips, techniques and tricks of the trade so that you can persuade YOUR customers to buy more from YOU.
To help you make sure you’re getting the PR you deserve.
All we’re doing, really, is getting better at screwing it up!
Repeatedly and deliberately creating the circumstances in which people actively want to buy what you’re offering.