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Building (mutually) profitable relationships

… another marketing strategy that can help you market your small business on a shoestring budget.

It is a lot less expensive to keep a customer than it is to acquire a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing.

Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.

Next time: BOG OFF!

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