6 things that ALL customers want.
Price and product make up only 30 per cent between them of the would-be customer’s decision-making process
Maximise sales from EXISTING customers.
The customer experience should transport the enquirer/visitor/prospect from “just browsing” to “just buying”.
Price is not the main reason for customers’ departure, it’s poor customer service.
Importance of routines, habits, goals, ambitions, targets, to do lists and similar