Don’t leave word of mouth recommendations to chance!
Publishing your own newsletter
One of the most effective ways to establish, maintain and develop profitable business relationships is through direct mail/direct marketing to and with customers and prospects.
Target specific groups, even individuals, with bespoke approaches
Look what I just rediscovered – my first You Tube show: Online Marketing vs Traditional Marketing. Eat your heart out Prof. Brian Cox! https://www.youtube.com/watch?v=TSff34a1-S8
For an email campaign to be successful – i.e. to generate new business and sales – it needs to
go to the right people at the right time and ONLY to these people.