It is a lot less expensive to keep a customer than it is to acquire a new one.
Only .7% emails actually get through, are opened and are read.
7 tips for email campaign success. (Clue: Start by segmenting the database) Most important? DON’T TRY TO SELL!
If emails bounce back unread by their intended recipient, or are deleted unopened, what’s going wrong?
Don’t leave word of mouth recommendations to chance!
Publishing your own newsletter