6 things that ALL customers want.
Price and product make up only 30 per cent between them of the would-be customer’s decision-making process
Maximise sales from EXISTING customers.
The customer experience should transport the enquirer/visitor/prospect from “just browsing” to “just buying”.
Can anyone tell me why some people think marketing should be free?
Background research (“homework”) that needs to be done before offering a proposal to a prospect