How to tell if you need some help with marketing your business (even if you think you don’t!)
How can a business manager who knows little or nothing about Marketing, know whether they REALLY need Marketing or not?
The truth about marketing?
A clear idea of what Marketing is and what it does and how it might be applied to your own enterprise
“We tried Marketing for a couple of months but nothing came from it, so we stopped doing it”
When companies tell me that they’ve tried “Marketing” but it didn’t work, I ask these 5 key questions
What does an email campaign need to be successful?
For an email campaign to be successful – i.e. to generate new business and sales – it needs to
go to the right people at the right time and ONLY to these people.
Is it just me?
Am I targeting the wrong marketplace or have I just encountered a breed of skinflint business managers?
HOW TO GET TO BE A (MARKETING) MANAGER
Organisations have two places to look when they seek to appoint managers: inside the organisation or outside the organisation. Here are the advantages V disadvantages of both