A clear idea of what Marketing is and what it does and how it might be applied to your own enterprise
When companies tell me that they’ve tried “Marketing” but it didn’t work, I ask these 5 key questions
The difference between telemarketing and telesales
Am I targeting the wrong marketplace or have I just encountered a breed of skinflint business managers?
This is the way things are… the day to day reality… for scores of small and family-run enterprises.
Organizations occupy any one of four positions of influence within their marketplace, and can move between positions