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Crafting an elevator pitch

You can help market your small business on a shoestring budget by crafting an elevator pitch.

You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch.

Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention. Imagine you were going up (or down) one storey in a lift and someone got in and asked “What do you do?”, this is when you come out with your pitch… and that’s why it’s called an elevator poitch.

If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time now to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.

Comments: Sydney Newsome, Central Michigan University: I loved that article. Marketing truly is all around us. It made a great point that one always needs to be ready to pitch. People make up their mind, so quickly. This is why it is important to practice an elevator pitch.

Next time: Another marketing strategy that can help you market your small business on a shoestring budget.

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