Your brand is the associations your customers and hoped-for customers make with your business, products and services … good, bad or indifferent.
Therefore, everything you do in your business – everything everybody does who’s employed, engaged in or associated with the business– must generate, sustain and support the positive associations you want your business to have. Your brand, in other words.
Your brand is your Unique Selling Point… it’s what sets you apart from the competition because ONLY YOUR brand makes those associations with your target market. And it means you don’t need to compete on price. Because the brand itself has value in the minds of your target markets.
This is one of the key points in a FREE GUIDE from The Naked Marketing Company, How to “do” successful branding for your business Request your FREE guide below…
It’s the latest in a portfolio of free guides published by and available from The Naked Marketing Company. The other guides are:
How to become a successful networker. Walking into a room full of strangers can be daunting for even the most extrovert and experienced networker. So here are some tips to boost your confidence and make the experience more enjoyable… and profitable.
How to spot the hidden traps in recruitment ads. If you’re an employer, you’ll gain a better understanding of what it takes to recruit the very best candidates.
How to do successful email and direct mailer campaigns. This free guide offers some tips and techniques to help you do more effective and profitable emails and direct mailing campaigns.
The 8 key skills of successful managers (Or: How to be an even better manager than you already are!) aims help your “managing” become
- easier, more successful and more rewarding to do
- more likely to achieve the results you want
- more fun
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