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Get angry, get seen

Want to get seen on social media? Get angry!

If you want to be retweeted, this research says you should have a rant

If you want to get attention on social media, try moaning, complaining or getting angry.

Anger spreads faster than any other emotion online, according to a study in China of messages online.

Researchers analysed topics, key words and use of Emoticons in 70 million posts from 200,000 users (it must have been a quiet afternoon in the research department!)…and found that angry posts and tweets produced responses, replies and retweets most quickly and from the most number of people. Meanwhile, sad, self-regarding and “look at me” messages were far less likely to generate feedback.

This may explain the popularity of Angry Birds but I’m not sure how it applies to business messages. So here goes: “Book some f*****g marketing from me, you w*****s, or I’ll come round and break your b****y kneecaps!”

Thank you. I’ll be waiting for the phone to ring.

Comments (3)

Philip says:
September 3, 2015 at 12:33 pm Reply

Jon Baily, B2B/B2C Marketer, Peterborough:
I have seen a local business owner turn anger into a very effective tool – but it has to be done correctly. The business was a single branch owner manager run pet shop.
His social media strategy was to aim his anger at the ridiculous questions he received about animal care – or in some instances lack of care.
This showed his passion for animal welfare and helped set him apart from the chains stores operating in his area.

Philip says:
September 6, 2015 at 8:02 am Reply

Adam Brenner, Managing Director at NPS Newcastle, Design Print Web, Newcastle upon Tyne:
That’s an excellent example of how you can use anger to tap into the market you’re looking to attract!

Philip says:
September 3, 2015 at 12:32 pm Reply

Adam Brenner, Managing Director at NPS Newcastle, Design Print Web, Newcastle upon Tyne:
It’s all about tapping into someone’s energy! No one likes to listen to people feeling sorry for themselves, it’s a negative-energy emotion. But anger has a propelling energy – it carries momentum and therefore people respond to it – one way or another! I’m not sure we’ll be incorporating it into our marketing message any time soon though!

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