Want to get seen on social media? Get angry!
If you want to be retweeted, this research says you should have a rant
If you want to get attention on social media, try moaning, complaining or getting angry.
Anger spreads faster than any other emotion online, according to a study in China of messages online.
Researchers analysed topics, key words and use of Emoticons in 70 million posts from 200,000 users (it must have been a quiet afternoon in the research department!)…and found that angry posts and tweets produced responses, replies and retweets most quickly and from the most number of people. Meanwhile, sad, self-regarding and “look at me” messages were far less likely to generate feedback.
This may explain the popularity of Angry Birds but I’m not sure how it applies to business messages. So here goes: “Book some f*****g marketing from me, you w*****s, or I’ll come round and break your b****y kneecaps!”
Thank you. I’ll be waiting for the phone to ring.