Another marketing strategy to help you build your business on a shoestring budget: Go networking
Networking is an effective, low-cost business-building strategy, so get out there, shake some hands, and get to know people.
BUT… walking into a room full of strangers can be daunting for even the most extrovert and experienced networker. So bear in mind that everyone else in the room has also gone through the same experience of having to walk into a room full of strangers. And look – they survived! If they can do it, so can you.
Networking requires a time commitment (and also, often, a financial commitment) and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.
Networking groups provide an opportunity to meet and mix with other business people who are “just like us”.
But NOT to sell to them!
This is one of the unwritten “rules” of networking.
People who join a networking group in the belief that it’ll give them exclusive access to a group of possible future customers are in for serious disappointment.
And yet, if we’re honest, one of the main motivators behind a decision to join a group in the first place is the prospect of future business from its members.
So be choosy – Take your time in selecting the group(s) to join.
And take plenty of business cards. Handing out business cards is ok and is expected, but trying to offload brochures, leaflets, catalogues, flyers, and similar sales or marketing materials is generally frowned upon.
*Send for our FREE report “How to become a more successful networker” at http://www.thenakedcompany.co.uk/contact/
Comments: Rana Saini, LinkedIn Marketing, LinkedIn Lead Generation, LinkedIn Strategy, LinkedIn for Business Growth, Brisbane, Australia: “Great post Philip, you’ve outdone yourself!”