We were recently called in by a forklift truck provider to help them overcome a shortfall in sales. I carried out a free sales & marketing audit for them that outlined how we could
- Generate more sales enquiries, both solicited and unsolicited
- Build brand and reputation in local, business and FLT user communities
- Work with and support existing sales efforts
However, in the end, they decided not to employ outside help, which left us with an unused but comprehensive recommendations document for a forklift truck business.
So I approached one of their local competitors and asked if they thought the recommendations and proposals might be useful for them. After all, I reasoned, they were in the same business and in the same part of the world – surely what works for one would work for the other.
But despite me writing (twice) and following up with a phone call (twice) the MD wouldn’t even come to the phone to discuss it. So I’m assuming that either he thought this was a “come on” or he thought the offer of a free marketing plan was too good to be true or his company is simply too busy and successful to need any additional help.
Whatever the reason, I know if our roles were reversed, I’d at least have spared five minutes for a chat on the phone to see if there was anything worth knowing or any ideas worth nicking.There’s an old saying about not looking a gift horse in the mouth. Has anyone else encountered a blank refusal for a gift freely offered?