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Is this why your emails aren’t being read?

According to one recent online survey, this is what most people think about unsolicited emails…

  • Email is mostly spam. I hate spam.
  • I don’t read anything from people I don’t know
  • I’m afraid to open mail from unsolicited sources in case it releases a virus into my computer
  • Email is a form of intrusive cold calling. There’s no escape from it
  • I’ve tried email marketing and it failed
  • Social media, not email, is the way forward
  • No-one reads our emails and we spend a fortune having them designed and sent. So, obviously, email campaigns don’t work.

Meanwhile, from the sender side, we hear

So… who’s right?

PS. Send for our free guide “How to do successful email and direct mailer campaigns”

P.P.S. If you enjoyed this article, you might also enjoy:

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