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Market your small business on a shoestring budget: Collaborate

Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote.

For example, a florist might collaborate with a wedding organiser… and a limousine hire… and a caterer… and a wedding venue.

You can use coupons, fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.

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