If you’re thinking of shifting your business online, or developing an e-commerce provision, these statistics from online customer engagement specialists iAdvize (www.iAdvize) will make interesting reading:
These days nearly a third (28%) of UK consumers buy online at least once a week…
… and three-quarters (73%) buy at least once a month.
However, 29% have given up online shopping because of lack of customer support and more than twice that number would like the opportunity to chat to other shoppers online to swap experiences and opinions.
… which shows that, while online shopping may be convenient, people still miss the personal interaction with front-end staff and other customers.