The most fascinating thing I’ve read this week is a catalogue pushed through the door (I wish they’d use the letterbox -boom boom!) of small, plastic household items you never realised you didn’t need.
The cucumber ribboner – to transform your cucumber into a curly whirly ribbon
A knife just for cutting lettuce
The strawberry huller (perfect for removing caps and hulls from strawberries)
… and let’s not forget the heat resistant toast tongs.
There was page after page of (to my mind) entirely useless objects. But then, I figured, SOMEONE somewhere must be jumping for joy at the self-heating pet bed or the knee pillow (keeps knees apart while you’re asleep).
So the marketer in me got to wondering what came first: the market research that revealed a vast previously untapped consumer demand for moth monitoring traps… or the laboratory full of inventor nerds creating non-slip duvet clips and sock pair pegs, which the marketing and sales teams have to try and sell to folk?
Can anyone enlighten me?