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Social media marketing rules!

Or does it? A word of warning about depending on social media too much.

More than half – 56 percent – of technology and marketing professionals now choose either online or social media channels as their most effective routes to target audiences, according to recent social media analytics. http://www.crimsonhexagon.com/

But a word of warning.

In recent months, I’ve been approached by a variety of businesses who’ve seized on social media marketing as a low cost (almost no cost) way of putting their products and services in front of thousands of people they’d like to have as customers. But this tactic wasn’t working and they couldn’t understand why.

Social media marketing is a useful ADDITION to whatever elements of the marketing mix are already in use – promotions, mailers, personal contacts, advertising etc – but was never meant to be a SUBSTITUTE.

Social media is to support and enhance marketing, not replace it.

It’s tempting to see it as a cost saver… and it is… but to focus on social media for virtually all marketing is like polishing the outside of the car but neglecting to fill it with petrol.


Comments (4)

Brian says:
October 10, 2015 at 8:57 am Reply

Will differ based on your product & the demo you want to target.

Craig Mullen says:
October 9, 2015 at 7:41 am Reply

Craig Mullen, Information Technology and Services, Ireland:
I agree in that everything needs to work hand in hand, after all not consumers have personas. I guess this is why it helps to understand the background of your customers in order to reach them where they’re at.

Philip says:
October 8, 2015 at 10:41 am Reply

Michaela Sýkorová, Country Business Manager at DealsOfDayManager.com, Ireland:
I think, It depends on an industry. For example in the fashion, there are direct purchases. From other hands, for a lot of industries it’s a supportive way how to brand their name.

Philip says:
October 6, 2015 at 10:59 am Reply

Helen Goodwin, Visual Display Training, York:
I totally agree!

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