Don’t leave word of mouth recommendations to chance!
Publishing your own newsletter
One of the most effective ways to establish, maintain and develop profitable business relationships is through direct mail/direct marketing to and with customers and prospects.
Target specific groups, even individuals, with bespoke approaches
For an email campaign to be successful – i.e. to generate new business and sales – it needs to
go to the right people at the right time and ONLY to these people.
Comparing “sales” emails that fail to sell with non-selling emails that succeed