How can a business manager who knows little or nothing about Marketing, know whether they REALLY need Marketing or not?
A clear idea of what Marketing is and what it does and how it might be applied to your own enterprise
When companies tell me that they’ve tried “Marketing” but it didn’t work, I ask these 5 key questions
For an email campaign to be successful – i.e. to generate new business and sales – it needs to
go to the right people at the right time and ONLY to these people.
Am I targeting the wrong marketplace or have I just encountered a breed of skinflint business managers?
Organisations have two places to look when they seek to appoint managers: inside the organisation or outside the organisation. Here are the advantages V disadvantages of both