How to use publicity and PR as powerful sales aids for your business
If you’re thinking of appointing a PR professional…
Learn the tips, techniques and tricks of the trade so that you can persuade YOUR customers to buy more from YOU.
All we’re doing, really, is getting better at screwing it up!
Repeatedly and deliberately creating the circumstances in which people actively want to buy what you’re offering.
The reluctant, awkward prospect versus the cunning, wily salesperson