The starting point to getting more people to buy more of what we’re selling is to understand that
SALES SUCCESS HAS NOTHING TO DO WITH “SELLING” TO PEOPLE.
In a career as a marketing and business growth specialist, I have had the privilege of working alongside lots of sales people, (some good, some bad, some indifferent!) and their managers (ditto) and their employers in all kinds of businesses, big and small, and in all kinds of trades. In both the public sector and private enterprise. I’ve been able to observe at close quarters what “works”… and what doesn’t… in creating a successful and effective sales environment.
And I’ve learned 2 key things:
- What doesn’t work is trying to “sell” to people.
- What works is repeatedly and deliberately creating the circumstances in which people actively want to buy what you’re offering.
How much easier and more rewarding would your business life be if you didn’t need to put so much of your time, effort, energy and resources every day into “selling” because instead you have created the circumstances where your customers and potential customers come to you. Actively, willingly and happily. Time and again. And, just for good measure, recruit their family, friends, neighbours and colleagues as additional customers on your behalf.
Too good to be true? Back in the real world you have to slog every day in order to make that sale and earn that wage?
If that’s so, maybe it’s because “SELLING” DOESN’T WORK! And that’s no reflection on your abilities as a salesperson.
Just about everyone of us is naturally capable of repeatedly creating the circumstances in which people actively want what we’re offering. The key is to understand how to recognize and harness that natural ability and channel it into sustaining and growing our business.
- To learn more about how to create the circumstances in which people actively want to buy what you’re offering, contact Philip J Gwynne of The Naked Marketing Company. The Naked Marketing Company is dedicated to helping business owners & managers sustain and grow their business and achieve their goals with practical support in Marketing and Public Relations.
- More information from Philip J Gwynne 01274 985740, mob 07549 153391, email Philip@nakedcompany.com
M4B Bronwyn Reid: Nice post +Philip Gwynne