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Time for a (business) wake-up call?

From time to time, we could all do with a friendly wake-up call. Especially at the start of a new year. Excuse the cliché, but this isn’t a dress rehearsal.

In my experience, a lot of business people treat life like they’re preparing for the “real” thing. All of their “some days” keep adding up until an entirely new life is planned to take place somewhere down the road; the happy, successful business life they’ve always dreamed about. Until then, they drag through life looking forward to that magical “some day”.

I feel this is particularly true in matters of Marketing and sales growth. There seems to be a bias towards: if it ain’t broke, don’t fix it. We’ve managed to survive up to now, let’s not risk rocking the boat. It’s almost like a fear of success. Or is it a fear of failure? Or simply a fear of trying something new? Even if that might mean introducing marketing and sales campaigns that lift the business from where it is right now to where it really ought to be. That magical “some day”, in other words.

Are you guilty of this? It’s only natural to put off things that scare us, to sidestep goals that require us to leave our comfort zone and take a risk. But now that you’re aware that it’s happening, you can’t let it continue. So I have a question for you:

Do you know what you want in business – what you REALLY want? It’s not always an easy thing to figure out. And I know how confusing and frustrating it can be to not know what you want and what will make you successful in business because I get lots of unsolicited calls from managers saying: We realise we need “something” to help our sales… but we’re not sure what that “something” is.

Which is why I provide business-booster workshops and free sales & marketing audits, to help point out where the additional sales and profit opportunities may lie within a business… and, to be honest, so that they’ll ask me to help them exploit those opportunities.

Comments (7)

Philip says:
January 23, 2015 at 8:03 am Reply

Helen Williams, Holistic Therapist & NYR Organics Independent Consultant, York:
Very Interesting reading. It’s one of those things I already know, yet It’s great to get the reminder.
I have started setting myself awards when I achieve what I set myself. I find it motivating as I don’t get the reward if I don’t achieve.

Philip says:
January 2, 2015 at 8:29 am Reply

Dr. Arayan Richard Jenkins, Director of Programme Development and Training at http://www.hrd4my.com.my, Malaysia:
people who say “If it ain’t broke, don’t fix it.” in business are blessed idiots, why do I say blessed?! because I am surprised they are still in business.
Fixing things that are not broken is the whole reason for R&D and that very lonely place called “THE CUTTING EDGE.” there are not many one there and it’s because of this mentality, first and errors in judgement second; FIXING thing that are not broken is just another name for IMPROVEMENT. We keep hearing that “money is tight” and “we’ll do that when things pick up” This is all well and good, and I applaud your diligence, but be careful it doesn’t turn into complacency. Philip Gwynne, love the article and think we need to TIP the BOAT over and salvage what we can after letting the dead weight sink to the rocky bottom of unsure, insecurity.

Philip says:
December 31, 2014 at 12:06 pm Reply

Dave Bennion, Health & Safety Advisor, Devizes, Wiltshire:
If you stand still time will pass you by – its the same in business. Time to get off the armchair, switch off the TV and go for it! Just remember to exchange your slippers for runners (well shoes)!

Philip says:
December 31, 2014 at 12:06 pm Reply

Wise words! Thank you.

Philip says:
December 31, 2014 at 11:44 am Reply

John Baskette, Help Desk Specialist:
Dear Philip,Can you blame the users?
Heck, money is tight!
As always they call us (support techs) when it stops working or they can’t put up with another malfunction any longer!

That is the nature-of-the-beast.
John Baskette

Philip says:
December 31, 2014 at 11:44 am Reply

Can relate to that..when they run out of sales they expect marketing to be some kind of quick-fix magic wand solution. By which time it’s usually too late to fix it. If only there was some way for them to switch it off then switch it back ion again!

Philip says:
January 1, 2015 at 9:10 am Reply

John Baskette, Help Desk Specialist:
Philip, Yep

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