From time to time, we could all do with a friendly wake-up call. Especially at the start of a new year. Excuse the cliché, but this isn’t a dress rehearsal.
In my experience, a lot of business people treat life like they’re preparing for the “real” thing. All of their “some days” keep adding up until an entirely new life is planned to take place somewhere down the road; the happy, successful business life they’ve always dreamed about. Until then, they drag through life looking forward to that magical “some day”.
I feel this is particularly true in matters of Marketing and sales growth. There seems to be a bias towards: if it ain’t broke, don’t fix it. We’ve managed to survive up to now, let’s not risk rocking the boat. It’s almost like a fear of success. Or is it a fear of failure? Or simply a fear of trying something new? Even if that might mean introducing marketing and sales campaigns that lift the business from where it is right now to where it really ought to be. That magical “some day”, in other words.
Are you guilty of this? It’s only natural to put off things that scare us, to sidestep goals that require us to leave our comfort zone and take a risk. But now that you’re aware that it’s happening, you can’t let it continue. So I have a question for you:
Do you know what you want in business – what you REALLY want? It’s not always an easy thing to figure out. And I know how confusing and frustrating it can be to not know what you want and what will make you successful in business because I get lots of unsolicited calls from managers saying: We realise we need “something” to help our sales… but we’re not sure what that “something” is.
Which is why I provide business-booster workshops and free sales & marketing audits, to help point out where the additional sales and profit opportunities may lie within a business… and, to be honest, so that they’ll ask me to help them exploit those opportunities.