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What does a Marketing Manager DO?

Sometimes, it’s difficult for folk to get their head around what “Marketing” is, exactly… and what a Marketing Manager does all day.

Unlike a plumber, for example. Call in a plumber and you can SEE what they do. They get out their toolkit and fix the boiler, or plug a leaky pipe or bleed the radiators etc. You KNOW what you’re paying for.

But “Marketing” isn’t so obvious. Or immediate. Marketing is not a magic wand, overnight saviour to slack sales. I tell my clients that it takes time for marketing campaigns to “work” – this is why you see the same TV ads for sofas over and over again – because it takes time for the campaign to bring in the customers to generate the sales.

Also, “Marketing” means different things to different people. For some, it’s producing a leaflet and stuffing it though letterboxes. For others, it’s “brand re-conceptualisation” and a programme worth several million pounds.

Now, while I’d be happy to put together a campaign worth several million pounds, I live in the real world and so do the company bosses I work with. So – to help answer the question: What does a Marketing Manager DO all day? – I’ve drawn up a brief “shopping list” of the kinds of work that should be included in a business Marketing plan … and what your Marketing consultant should be able to provide.

Marketing Manager Duties:

  • Develop, design, and deliver a marketing plan designed to drive up sales
  • Deliver agreed marketing outcomes on time and within budget
  • Analyse and review the results of marketing campaigns and report findings
  • Identify, create and manage new business opportunities
  • Ongoing communication – ensure clients are included in ongoing marketing and relationship development
  • Create (positive) brand recognition
  • Advertising – determine value and budget for advertising opportunities
  • Direct mail – implement and manage direct mail programmes
  • Tradeshows – assess tradeshow opportunities, recommend and support with appropriate material as the marketing programme dictates
  • Networking – actively promote within the industry
  • Suppliers – evaluate and manager 3rd party suppliers to marketing (e.g. printers, designers)

*If you’d like more information on drawing up a marketing plan, please follow the link

Or come to our half-day “Marketing for Beginners” seminar

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