Posts on Linked In and Facebook help grow presence, reputation and brand recognition.
Social media marketing is like a snowball rolling down hill – it takes time to gather mass and momentum before it starts to show results in the form of presence, reputation and brand recognition.
You may already have some social media exposure. It’s important that future posts reiterate and reinforce other material such as direct mailers and publicity.
I suggest developing an online presence on Linked In. Linked In is equivalent to an online networking community of people you’d expect or want to meet at an actual networking event. Your business should be part of some regional business and national/international groups “in your line of work”.
Facebook can be valuable in raising profile if you have a consumer product, or a large consumer following or consumer customer base.
I don’t recommend Twitter for a business context… but that’s another story (or ask me why via the Contact Us page of the web site…) http://www.philipgwynne.co.uk/contact/
My recommendations re use of social media as a marketing tool:
- Have patience to build a “critical mass”, Join in with appropriate groups, Don’t use it as an overt selling tool but always and regularly have something interesting to say
- Content is likely to be iterations of publicity, direct marketing and similar material in order to reinforce and extend the reach of the business’s “footprint”
- Be proactive when others comment on your content
- Be personal, not corporate
The purpose of using social media is to build presence, reputation and brand recognition and to put the company name and products in front of – and generate enquiries from – a wider audience whom we would not be able to reach by other means.