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What is social media good for?

Posts on Linked In and Facebook help grow presence, reputation and brand recognition.

Social media marketing is like a snowball rolling down hill – it takes time to gather mass and momentum before it starts to show results in the form of presence, reputation and brand recognition.

You may already have some social media exposure. It’s important that future posts reiterate and reinforce other material such as direct mailers and publicity.

I suggest developing an online presence on Linked In. Linked In is equivalent to an online networking community of people you’d expect or want to meet at an actual networking event. Your business should be part of some regional business and national/international groups “in your line of work”.

Facebook can be valuable in raising profile if you have a consumer product, or a large consumer following or consumer customer base.

I don’t recommend Twitter for a business context… but that’s another story (or ask me why via the Contact Us page of the web site…) http://www.philipgwynne.co.uk/contact/

Summary:

My recommendations re use of social media as a marketing tool:

  • Have patience to build a “critical mass”, Join in with appropriate groups, Don’t use it as an overt selling tool but always and regularly have something interesting to say
  • Content is likely to be iterations of publicity, direct marketing and similar material in order to reinforce and extend the reach of the business’s “footprint”
  • Be proactive when others comment on your content
  • Be personal, not corporate

The purpose of using social media is to build presence, reputation and brand recognition and to put the company name and products in front of – and generate enquiries from – a wider audience whom we would not be able to reach by other means.

 

Comments (5)

Philip says:
November 7, 2015 at 8:38 am Reply

Chetan Kumar, Freelancer, Pune, Maharashtra, India, Information Technology and Services:
Nice post..Thanks for information and i totally agree with you.

Philip says:
November 4, 2015 at 9:05 am Reply

Seth Needham, Product Specialist; Ward Kraft. Fort Scott, Kansas
Great article, Philip. Do you find it difficult to find good groups? Most of the groups I have recently joined have very little discussion, and are just filled with product and service promotions.

Philip says:
November 4, 2015 at 9:06 am Reply

Philip says:
We’re all tempted (me, included!) to bang the drum a bit when we’re with a captive audience. Linked In group managers will often “freeze out” overt sales attempts. So will group members. So, in the end, it does the poster no good to try and use social media as a salesroom. But if people like your posts and engage in the discussion, you are much more likely to win friends and influence people…

Philip says:
November 4, 2015 at 8:12 am Reply

Simon Hall, Country Head of Marketing (UK CMO) at Dell, Ascot, Berkshire:
Social media is good for reaching new audiences, early engagement in customer decision process for complementing brand and media plan in a low cost manner (particularly if you leverage owned social platforms and leverage inhouse employees)…for generating leads, for acquiring new customers and for closing gaps between awareness to considerations and increasing considerations…..so a lot!

Philip says:
November 4, 2015 at 8:12 am Reply

Sean Gallahar, Social Media Guy for i7 Marketing, Broken Arrow, Oklahoma:
Social media is good for multiple things, and when used strategically it can be the best tool any business has.

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