At a business lunch last week, I was placed at a table with a group of salesmen (sidebar question: what’s the collective noun for salesmen – a hustle? a spiv? a slick?) and the talk was all about the number of “prospects” each had.
Putting aside a generous allowance for BS (these were salesmen, after all) you’d be forgiven for thinking that anyone they met, spoke to or breathed the same air as was, in their terms, a “prospect”.
Which may be considered a healthy mind-set among the selling community but it seems to me it reduces everyone else into walking pound signs in their eyes. And that’s not my understanding of what a “prospect” is
A prospect is someone you’ve met, talked with, pitched to, presented to, submitted a proposals paper to, answered questions from… someone who’s probably already made a decision to purchase what you’re selling – but not necessary from you!
A prospect isn’t a prospect until the sales person has been given a solid promise that a purchase is about to made… with them … and when.
Agree or disagree?