This week, I’m waiting for responses to two pitches I’ve been invited to make, one to a software developers the other to a medical equipment suppliers. I’ve travelled to their premises, met key personnel, asked lots of questions, noticed lots of nodding in response to my initial suggestions and, at their request, have written up a recommendations report for their marketing and sales going forward.
As I left, we agreed that I’d send them the report in a day or so, and that I’d call them a day or so after that to take any questions or comments and that I hoped the next thing would be to agree budgets and start dates.
But even though I’ve even doing this a few years by now, I still worry in case I make the promised follow up call too soon, before they’ve had chance to fully absorb the contents of my marketing plans for them. I don’t want to come across as too pushy –or desperate! – but I do want to come across as committed and enthusiastic for their business.
And I worry, too, that if I don’t call them as agreed, I may miss the opportunity … our original conversation, meeting and recommendations may have faded from memory and it’ll be too late to revive their original interest in my services.
So my question is: does anyone have any experience or suggestion of when it’s too soon or too late to follow up on a pitch?