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Word of mouth? Pah!

Don’t be shy about asking for customer referrals. Most people are willing to provide a referral if asked, but very few take the initiative to do it on their own. So, why don’t we ask them? Also, the majority of business owner/managers admit they get their best new business from word of mouth recommendations, but they are passive and laid back about generating the kind of referrals that lead to more sales.

So it makes sense to be proactive and ask for referrals. Give your customers a feedback sheet and ask for their opinions of you, your service and your products. Those who are especially pleased (and won’t that be ALL of them???) should be asked if they’d be prepared to recommend you/your service/your products to friends, neighbours, co-workers, boss, etc.

Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.

Comments:

Andrea Drietomska,(Digital) Marketing Consultant, Zürich, Switzerland: Yup, very true.

Next time: Building profitable relationships

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