Asked to choose their five most memorable ads from the 70s and 80s, people chose (in order of preference):
- Smash Martians
- BT – You got an ology?
- Yellow Pages – JR Hartley
- PG Tips – chimps
- Asda – that’s Asda price
Smash and BT were also the most enjoyed ads followed by Tango’s “you’ve been Tango-ed”.
The research was conducted by marketing data specialist Acxiom.
*Learn what made these ads so memorable and successful at “The Secret Language of Selling” seminar.